01273-462925 / 07500-002745
Posted 1 year ago

Technical Sales Manager

  • Work with Distribution demand creation partners, to develop the core market business within an assigned territory.

  • Total management of the pipeline of new business opportunities generated by our Distributors in the Territory. Responsibilities will includes approval / rejection of registrations, monitoring the progress of key opportunities by value, distributor and focus market segments. Technical capability to challenge and understand information being presented is necessary.

  • Our clients’ product knowledge or any relevant analog design expertise would be an advantage and good step towards building essential knowledge required for this position.

  • Key aspect of the role is coaching and driving the Distribution Partners and ensuring customer ownership remains with them.

  • As this is a field based role there is an expectation of approx 6-8 technical customer meetings a week jointly with channel partners to expand the signal chain opportunity in identified opportunities. Customer facing experience, good organisation skills and knowledge of the UK South West will be an advantage. Ability to think quickly and respond to customers appropriately is a highly desired skill.

  • 1-2 days desk based call planning, registration approval and visit follow up actions.

  • Planning and preparation for meetings beforehand which includes liaising with Product technology group and segment teams to obtain the right material for the customers.

  • Staying on top of new products being introduced and finding creative ways to position these with our channel partners.

  • Good business judgment needed to assess the prioritization of activity and tops down focus on opportunities to help the distribution partner to bring the opportunities to design win.

  • Personally manage a rolling Top 10 opportunity pipeline for conversion within an 18month timeframe and update and track these in the CRM tool Salesforce.

  • Share market knowledge and competitor news and ideas on how we drive growth in the region with your colleagues.

  • Building good relationships with our channel partners is essential so this role involves a high amount of social interaction so would suit someone with an outgoing personality who enjoys meeting new people and is confident and self-driven.

  • Holding regular reviews and monitoring follow up activities with the DFAE and business development teams will require a firm and disciplined approach.

  • Organise the content and frequency and presentation of training sessions for Channel sales and FAE teams and pulling in appropriate resources to support.

  • Closed loop process for lead follow up for leads generated at shows etc and qualified by internal team. Responsible for assigning internally or to distribution and for feedback on the development and quality of the lead.

  • Develop creative push programs together with the Regional Distribution Manager and EMEA Distribution marketing to incentivise channel partners.

  • Close communication and collaboration with the local team is essential, to ensure there is a good alignment on activities and sharing of best practices.

  • Reporting: Weekly concise email summary of activities to the local team. End of Quarter report on activities.



  • Degree in Electronics or equivalent desired

  • Basic engineering principles, theory and techniques

  • Basic  products knowledge  an advantage

  • Analog mixed signal design experience/technical sale 2 years minimum required but not essential

  • Market knowledge and customer facing skills

  • Experience of Working with Component Distribution

  • Excellent interpersonal skills – listening, speaking, written

  • Strong team player

  • Good organisation, planning skills & multi-tasking skills

  • Would suit an outgoing personality

  • Self- motivated

  • Positive winning attitude

  • Adaptable style

Job Features

Job CategorySemiconductor OEM

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